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  • Aptitudes

    A blog powered by Aptus Health, offering points of view on the changing world of healthcare.

    Life science companies can engage clinicians in more meaningful and
    impactful ways by leveraging today's clinician workflow.

    Author Archives: Leigh Calabrese-Eck

    Live and Kicking: Our RxStart Solution

    The most recent addition to our family of solutions is now up and running, and showing early signs of success. Thanks to our strategic partnerships with three Electronic Health Record (EHR) and ePrescribing partners—NextGen Healthcare, Office Ally, and NewCrop—this free … Read More

    Posted in Blog

    HCPs on the Current and Future State of the Affordable Care Act

    Lately, the U.S. media seems to report on a new or imminent change in policy almost daily. Not surprisingly, healthcare providers (HCPs) are thinking about how this new administration will impact their practice. One political conversation in particular, the fate of … Read More

    Posted in Blog

    When turning off a piece of the digital ecosystem risks turning away your audience

    It’s easy to say that the sum is greater than the parts. Yet without an integrated campaign strategy that addresses audiences at key points in their decision making journey, it can be hard to quantify how much greater that sum … Read More

    Posted in Blog

    The Time for Digital Architecture in Pharma is Now

    Brad Davidson, PhD. Medical Anthropologist and Senior Strategy Consultant, Aptus Health Research proves what most of us already suspected. While the world, from healthcare providers and patients to Maasai warriors in Africa, has moved to digital as a preferred means of … Read More

    Posted in Blog

    Evolved Targeting: Artificial Intelligence and The Birth of Smart MCM

    Brad Davidson, Phd., Medical Anthropologist and Senior Strategy Consultant, Aptus Health You know you’re getting old when what was once science fiction is now coming up in 2017 brand planning discussions. There’s been a lot of chatter around the concept … Read More

    Posted in Blog

    4 Key Takeaways from Digital Pharma East

    The 2016 Digital Pharma East event recently wrapped, and now comes the fun part – putting all those big ideas into practice. Fittingly, the theme of this year’s event was “Truly Embedding Digital Across Your Enterprise,” drawing hundreds of attendees … Read More

    Posted in Blog

    From medications to end-of-life, HCPs find value in sharing their most challenging patient questions

    It’s a well-established fact that healthcare providers (HCPs) often struggle to keep up with the enormous amount of content that emerges every day from the annals of clinical literature. But there’s another category of medical knowledge that is just as … Read More

    Posted in Blog

    If you’re not priming your market for biosimilars, who will?

    Steve Smith, PA, MDE As the biosimilars market heats up—and with the FDA likely to approve more of them for the US in coming months—the market will be challenged to achieve widespread physician adoption. Meanwhile, news of the FDA’s draft … Read More

    Posted in Blog