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  • Aptitudes

    A blog powered by Aptus Health, offering points of view on the changing world of healthcare.

    Life science companies can engage clinicians in more meaningful and
    impactful ways by leveraging today's clinician workflow.

    Author Archives: Marrison Worthington

    Creating a better new-to-brand patient experience

    By Robert MacMillan, VP of EHR and Innovation “My doctor told me I have [condition] on Thursday and gave me a prescription but I haven’t gotten it yet. If I don’t get the meds what’s the worst that will happen?” … Read More

    Posted in Blog

    When the Connection Is Real: Closing the Loop of Emotional mHealth Engagement

    By John de Souza, President of Consumer Business, Aptus Health  “Successful emotional engagement isn’t just the connection you strive to create with your users; it’s also the connection they create with you.” Grab a tissue. Trust me on this. Next, plug … Read More

    Posted in Blog

    4 Ways to Achieve Lasting mHealth Engagement

    By John de Souza, President of Consumer Business, Aptus Health I had the pleasure of speaking in a Future15 session at South by Southwest® (SXSW®) Interactive in Austin, Texas. My talk, “First Date to I Do: 4 Keys to mHealth Engagement,” … Read More

    Posted in Blog

    What Pharmaceutical Marketers Can Learn From Perfectionists

    By Ken Locicero, PhD. Senior Vice President of Business Development, Aptus Health  Hey, Product Manager… Are you pursuing success? Or fleeing failure? In the late 90s, I had the chance to research and publish on Perfectionism. It’s a broad area and very … Read More

    Posted in Blog

    Leveraging Big Data to Drive Scalable Mobile Marketing Solutions for Pharma

    How many companies are leveraging data intelligence platforms and other technologies to reach prescribing physicians and potential consumers? And, how precise are these technologies?

    Posted in Blog