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  • Aptitudes

    A blog powered by Aptus Health, offering points of view on the changing world of healthcare.

    Life science companies can engage clinicians in more meaningful and
    impactful ways by leveraging today's clinician workflow.

    Category Archives: Blog

    4 Key Takeaways from Digital Pharma East

    The 2016 Digital Pharma East event recently wrapped, and now comes the fun part – putting all those big ideas into practice. Fittingly, the theme of this year’s event was “Truly Embedding Digital Across Your Enterprise,” drawing hundreds of attendees … Read More

    Posted in Blog

    From medications to end-of-life, HCPs find value in sharing their most challenging patient questions

    It’s a well-established fact that healthcare providers (HCPs) often struggle to keep up with the enormous amount of content that emerges every day from the annals of clinical literature. But there’s another category of medical knowledge that is just as … Read More

    Posted in Blog

    If you’re not priming your market for biosimilars, who will?

    Steve Smith, PA, MDE As the biosimilars market heats up—and with the FDA likely to approve more of them for the US in coming months—the market will be challenged to achieve widespread physician adoption. Meanwhile, news of the FDA’s draft … Read More

    Posted in Blog

    Life sciences marketers speak: why pharma needs to make digital house calls

    “There often isn’t time during the daily schedule to sit down and read a whole journal or even a whole article. With this format, I can review topics I’m interested in whenever I get a break between patients, over lunch, … Read More

    Posted in Blog

    Creating a better new-to-brand patient experience

    By Robert MacMillan, VP of EHR and Innovation “My doctor told me I have [condition] on Thursday and gave me a prescription but I haven’t gotten it yet. If I don’t get the meds what’s the worst that will happen?” … Read More

    Posted in Blog

    Digital communications—not just for whitespace anymore

    By Brad Davidson, PhD There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a poor substitute at that, one whose relevance was forced upon the industry as a … Read More

    Posted in Blog

    Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale

    By Patrick Aysseh, President of Tomorrow Networks (a division of Aptus Health) Why did a generation of kids want their MTV? At the very basic level, it was the exposure to new, easily digestible content — whether you were a … Read More

    Posted in Blog

    How digital content is helping physicians curb the opioid abuse epidemic

    By Stephen Smith, PA, MDE Managing pain is, well, a pain. On one hand are the patients who are physically suffering, desperate for relief. On the other hand are the prescribers who are driven to help their patients but finding … Read More

    Posted in Blog